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Have you ever considered starting your own podcast related to your business, expertise or just a passion topic? Launching a podcast has many advantages:
Establish yourself as an industry expert and thought leader. By regularly sharing your knowledge or stories on topics related to your niche, you build authority and credibility. Podcasting consistently shows you practice what you preach. Build deeper relationships with your audience. On social media, engagement can be superficial. In a podcast, long-form storytelling and casual conversation allows listeners to truly get to know you. Humanizing yourself fosters trust. Increase brand awareness and visibility. Reaching listeners on podcast platforms like Apple Podcasts broadens your potential audience beyond just existing social media followers. Cross-promoting grows this further. Diversify your content mix. While many businesses focus heavily on written content like blog posts, adding a podcast diversifies your format types. This keeps your overall content strategy dynamic. Generate leads and traffic. Podcast promotion brings new listeners to your show, where you can organically weave in mentions of your offerings, programs, or services to generate interest. Have a strong call-to-action in your show notes linking to your website to drive traffic.
While launching and maintaining a podcast does require an ongoing time investment, the visibility, relationship-building, and lead generation benefits for your business can be immense.
Check out my podcast ‘The SHE E-Boss Solutionist’ to learn more about my experience starting a show as a business owner!
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